Thursday, March 26, 2009

Seasonal affect disorder

Minneapolis, Minnesota

Throughout March, the Minnesota Playlist site has featured reports and commentaries about how, and how well, Twin Cities theaters go about the business of assembling a season of plays. The site's editor, Alan Berks, has just posted No one asked me but... in which he tries to evoke and provoke. Example:

Don't do plays to 'raise awareness' or 'inform' or 'put a human face on a problem.' ... Why is theater the only business on the planet that expects to get a new audience with the same product? ... They know what your theater does – it's not a marketing problem – they don't want to see it.

Worth a read.

No comments: